<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Fitness Club Consultants</title>
	<link>http://www.fitnessclubconsultants.com</link>
	<description>A USA consulting company that has a mission to increase the retention of health clubs through education and consultation with the club owner and managers</description>
	<lastBuildDate>Thu, 26 Jan 2012 22:20:34 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.0" -->

	<item>
		<title>Investing in Your New Members</title>
		<description><![CDATA[Whether your competition is down the road or across town, big or small, old or brand new, hip or old-school, competition is still competition. Your job then becomes marketing a difference or competitive edge that brings new members through your doors, not theirs&#8217;. So, how much do you invest in each new member? You probably [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2012/01/investing-in-your-new-members/</link>
			</item>
	<item>
		<title>Another year…</title>
		<description><![CDATA[As holiday greetings fill mailboxes and we read letters from friends and family scattered around the world, it&#8217;s difficult not to experience, at least once, the feeling that yet another year has quickly passed.     At the beginning of 2011 we challenged you to take your new members on a different journey. Knowing that [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2011/12/another-year%e2%80%a6/</link>
			</item>
	<item>
		<title>Success in the New Year</title>
		<description><![CDATA[Like editorial clock-work, headlines such as, &#8220;A New You in 2012,&#8221; &#8220;Top Fitness Trends in 2012,&#8221; and &#8220;Run Your Best Marathon in 2012&#8243; have started appearing in the January issues of magazines. Soon, newspapers and television news shows will join in on the New Year&#8217;s resolution bandwagon. It happens every year, and every year you [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2011/12/success-in-the-new-year/</link>
			</item>
	<item>
		<title>Defining Success</title>
		<description><![CDATA[    Like editorial clock-work, headlines such as, &#8220;A New You in 2012,&#8221; &#8220;Top Fitness Trends in 2012,&#8221; and &#8220;Run Your Best Marathon in 2012&#8243; have started appearing in the January issues of magazines. Soon, newspapers and television news shows will join in on the New Year&#8217;s resolution bandwagon. It happens every year, and every [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2011/12/defining-success/</link>
			</item>
	<item>
		<title>No-frills fitness?  Not much value</title>
		<description><![CDATA[  Hey. &#8216;No-frills&#8217; definitely has its moments. Paper plates at a barbecue = no cleaning up. Simple clean hotels allow you to take the trip, and have money to spend. I swim laps in $20 suits I buy online and wear out till they die. Why pay $16 for an overdone three-egg omelet in a [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2011/11/no-frills-fitness-not-much-value/</link>
			</item>
	<item>
		<title>Motivation in the member supply chain</title>
		<description><![CDATA[I just returned from a strength training session at my local gym. (Full disclosure: part of a large Fitness chain with branches in NY, D.C. Boston and Philadelphia. I teach for them, so entrance is free.) Next to me was a Trainer and his Client: he, 25-ish; she, 40-ish, unfit and a good 30 pounds [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2011/09/motivation-in-the-member-supply-chain/</link>
			</item>
	<item>
		<title>The Heavyweight ‘B’ type Member</title>
		<description><![CDATA[  A woman who recently joined my Silver Sneakers strength training class is a model of the first-time reluctant exerciser. Her feisty and slightly aggressive personality masks an insecurity about being there, her unease using the equipment &#8211; weights, tubes and balls – her lack of coordination when we do the aerobic warm-up, and her [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2011/08/the-heavyweight-%e2%80%98b%e2%80%99-type-member/</link>
			</item>
	<item>
		<title>Do Not Let Your Members Fail on the First Day</title>
		<description><![CDATA[A prospective member decides to join the club. This is a currently sedentary person who looks and sounds like someone who needs exercise instruction. You give the member a free 30 minute personal training session and make a note of your new sales lead. After all, this is the “perfect” candidate for PT. You’ve just [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2011/07/do-not-let-your-members-fail-on-the-first-day/</link>
			</item>
	<item>
		<title>How Many Courtney&#8217;s are at Your Club?</title>
		<description><![CDATA[    A recent article in the Wall Street Journal reported that many gym &#8220;regulars&#8221; despise this time of year when newcomers invade their classes, leave behind sweaty machines and equipment, and encroach on their space, spots, and machines.     Like most clubs around the country, you&#8217;ve probably seen your new member numbers jump significantly this time [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2011/01/how-many-courtneys-are-at-your-club/</link>
			</item>
	<item>
		<title>Thomas Kulp to Speak at IHRSA30</title>
		<description><![CDATA[  The Premier Gathering of Fitness Industry Professionals Differentiate Your Club and Be the Choice in Your Community   Lancaster, Pa – 1/11/11 – Thomas Kulp, CEO of Fitness Club Consultants and Universal Athletic Club will deliver a presentation titled, Differentiate Your Club and Be the Choice in Your Community at IHRSA30, the International Health, [...]]]></description>
		<link>http://www.fitnessclubconsultants.com/2011/01/thomas-kulp-to-speak-at-ihrsa30/</link>
			</item>
</channel>
</rss>

