About Fitness Club Consultants

Fitness Club Consultants was created as a resource to help club owners and managers thrive in an increasingly competitive industry.

With 25 years of combined industry experience, we have developed proven strategies required for increasing membership, retaining clients and creating lasting connections between staff members and clients.

The consulting team is utilizing an international network of industry experts and professionals to lead a movement. Their aim is to transform fitness clubs from buildings filled with free weights, machines and treadmills into venues with strong social aspects where relationships are the foundations for success.

Operating a 95,000-square-foot club with more than 13,000 members and an 85 percent retention rate for nearly 15 years has taught our consultants through experience what keeps members coming back.

Our consultants have helped fitness clubs around United States, Russia, England, Canada and Brazil increase membership retention. Their strategies, programs and methods work regardless of culture because of a focus on personal relationship building.

The key to retention revolves around a “success through involvement” and “tube and funnel” theories which Fitness Club Consultants created. These plans have been fine tuned during the past several years and are helping fitness clubs thrive.

About Tom Kulp

A ten-year veteran of the fitness industry, Tom Kulp is the owner/partner of a national company that brings better retention to the health club.

Tom is also the Executive Director of a large club in the United States that services over 13,000 members. Additionally, he is an international speaker on the subjects of club management, retention, sales and programming for success. He has spoken in four countries and numerous location throughout the United States.