Hey. ‘No-frills’ definitely has its moments. Paper plates at a barbecue = no cleaning up. Simple clean hotels allow you to take the trip, and have money to spend. I swim laps in $20 suits I buy online and wear out till they die. Why pay $16 for an overdone three-egg omelet in a trendy brunch place when you get perfect eggs at the diner?

But with health clubs, the story is not so simple. No frills might work a treat for the seasoned iron pumper who knows it’s chest/ back/leg day and just wants to do his thing, or the bargain hunter who equates a deal for their physical fitness to a two-for-one paper towels coupon.

Truth is, if you see a fitness club ad for “Ten Bucks a Month. No kidding!” – don’t expect much caring, either.

For most people – the tired, the hungry, the deconditioned masses – there is much at stake in their decision to join a fitness center. We all know the statistics that prove A. most people join a gym and then give up, and B. most people lack self-discipline and need a motivational support system – a plan – to keep them on track towards achieving their goals and sustained lifestyle change.

Members4Ever has a proven system. It’s not about price. It’s built on value.

Value is created by listening --zeroing in to the member’s needs, agreeing it’s a two-way street to achieve fitness goals and creating a success plan to do just that. Consider the Members4Ever Money Back Results Guarantee. Other clubs have no conditions. Members4Ever has a condition: involvement. If members commit to four personal appointments, they will receive fitness and nutrition education at a controlled pace, and they will have all the tools, support and confidence they need to succeed.

What does Members4Ever value look like?

1. Coaching, nurturing and care. From all the staff,
   all of whom have bought into the system.
2. Camaraderie. Others just like them working on their fitness – in classes, locker rooms, the snack bar. At ‘Forever Celebrations’ their friends share in their achievements.
3. More energy. People know they have to eat better to get fitter. Trained coaches coax members to consider their own food choices.
   
4. Greater physical fitness. It’s not a six-pack issue. Members achieve leaner, fitter bodies. They stand taller.
5. Happiness. Buying cool stuff can make you happy. But you don’t feel better. Improved fitness is the jewel that allows you to move easier and feel confident from the inside.

If you have taken part in the motivating Members4Ever system, achieved your goals, and are fitter and healthier as a result, you’re a success – and so is the club that helped you achieve it. And you don’t buy that kind of customer loyalty at the five and dime.

Anne Etra is President of ETRAwords.com, a fitness professional and consultant. Contact her at anne@etrawords.com