Spending a few days on the beach can make you wonder about the overall health of America. Now don’t get me wrong I don’t believe that any of us needs to have that “perfect body” but a healthy body should be a mission and not something that seems a dream.

We so live in that world of fast food, easy access to tons of things that aren’t even close to good for us. Try to stop at a mini market type place and find something good. It’s there but you have to dig. Then it is still usually questionable.

With this access to bad foods and our fast moving society it becomes a bad receipe for an unhealthy lifestyle.

I feel it is best to offer a program that will think in terms of small steps and give a person a mutually agreed upon plan to start to make successful small changes in their eating habits. It is key to discuss these proposed changes in detail with the new member so that they have a buy in on the program.

One of the keys to our program is the two way accountibilty that is set up throughout the process to ensure that the success is theirs, but any failing is not the fault of the club but rather a miscalculation of the agreed upon step.

We need to make a change in people one at a time, so that next summer and every summer the bodies get heathlier and we become part of the change.

With passion,

Tom

Ah, July 4th a day off from work and a beautiful sunny day here at home. My mind is wondering back to my passion and life mission of improving retention of members in health clubs.

Members4ever(tm) is successfully running in clubs throughout this great country and the feedback we get is all about how members are connecting better with the club and the program participation is expanding rapidly.

Today I am thankful that we are able to connect with others and improve their overall well being. We are starting to move the focus off of just exercise and rather to making your club a social center that does exercise as one of it’s offerings.

Our program starts out different and remains that way, so that the member sees that they made the right choice in trusting your health facility to make a difference in their lives.

Our concept of using coaches rather than personal trainers has been both a financial gain ( to the department), a cost savings to the club, and even better a motivating and inspiring experience for the member.

Enjoy your weekend and be safe.

Tom.